The Production Files

Yes, after a long hiatus (see. holiday here) I am back blogging on all things production.

First out of the blocks is the uber bright and super cool Haviana campaign for the States.

With a couple of bespoke executions, including one for New York it certainly catches your eye.

Two thumbs up!

I know this is old - but only just stumbled across it. The Walk in Fridge goes ambient!

Love this delivery truck - awesome carry through on the brand!

The newest addition to the Tom Tom family

Star Wars voices. Too funny.

http://starwars.tomtom.com/voices/index-starwars.php?Lid=4

Love this super simple idea that absolutely hits the nail on the head! Dutch Football Federation 2010 FIFA World Cup t-shirt. Created by 2 students at ad school in Rotterdam, The Netherlands. Love it!!

Stumbled across this absolutely awesome campaign for The Zimbabwean newspaper. It is by TBWA Hunt Lascaris Johannesburg and won the Outdoor section at the Cannes Grand Prix 2009.

A fully integrated campaign across billboards, posters, flyers and murals, the producers used high denomination Zimbabwean currency to really make it hit home what Mugabe’s government has done to the economy. 

The Zimbabwean was started in 2005 as a ‘Voice for the voiceless’ by a group of journalists in exile. Those journalists had been reporting on government corruption and generally about the negative state of the country under the current regime.

Mugabe responded in June 2008 by imposing a 55% luxury import duty on all newspapers produced outside of Zimbabwe, thereby rendering The Zimbabwean unaffordable within the country to the average reader. In order to make it accessible the call was put out for it to be subsidised by people outside of the country.

The ensuing campaign was to raise international awareness of the publication and the extraordinary challenge that The Zimbabwean faced in distribution.

Printing on Trillion dollar notes, various pieces of collateral were sent to media personalities, left at news stands where The Zimbabwean was sold and disseminated across billboards and murals throughout South Africa.

An amazing, tangible, thoughtful and powerful campaign to highlight an issue that is very much part of the times we live in.

A new campaign for Maccas popped up in Piccadilly Circus recently. The brainchild of Leo Burnett, London, it is an awesome interactive campaign that really gets the punters involved.

People walking by take photos of themselves with the pictures up on the LED signs. Maccas have then set up a Flickr account where they are invite to post their pics. Pretty awesome ‘I’m lovin it’ advertising.

Check out the video of people really getting into it:

http://www.youtube.com/watch?v=JjVYVQOOJA8

Loving this guerilla campaign from Fitness First in The Netherlands. Although as a female and bus user don’t know that I’d be loving it so much myself…

However, great way to literally scare and confront people into getting past the Winter blues and back into the gym. 

By N=5 agency in The Netherlands, don’t know that I would have wanted to be the one focus grouping that in the office!

No, it’s not Lady GaGa.

It’s an awesome billboard for the launch of Nikon’s new D700. Located in Korea (South I’m guessing…) it is activated as people walk by through the subway. Pretty cool from a Production point of view.  

The red carpet then runs throughout the subway and conveniently right to the door of a Nikon shop in the connecting shopping centre.

Big ticks!

1. Suits need to be the Big Bang. The natural state of the universe is inertia – the same is equally true of an Agency. Account Handling are responsible for getting everything moving – for being the catalyst in that initial reaction from which everything else originates. Without Account Handlers,…